Essentials of Marketing
Type
Book
Authors
ISBN 10
0702165107
ISBN 13
9780702165108
Category
Unknown
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Publication Year
2004
Publisher
Pages
216
Description
Innovative and up-to-date marketing strategies are presented in rich detail in this new edition of a successful text. The finer points of consumer behavior, product placement, and integrated marketing are discussed and illustrated with examples drawn on practical workplace experience. - from Amzon
Number of Copies
1
